Below is a summary of my work as a writer (books excluded) and speaker. To inquire about bookings for lectures or panels, or about commissioning written work, contact info@herzogcocktailschool.com.

Lectures, Panels, & Appearances (Selected)

• “Disco Cocktails with Brian Hoefling,” Boston.com Cocktail Club, September 2021 (recording available here)

• “Live from the Boston Shaker with Brian Hoefling,” The Boston Shaker, July 2021 (recording available here)

• “Art Deco 101: A Toast to Jazz Age Cocktails,” Art Deco Society of New York, June 2021 (recording available here)

• “25th Anniversary ‘The Wave’ Gala,” AccesSportAmerica, April 2021 (recording available here)

• “Herzog Cocktail School Spring 2021 Cocktail Seminar Series,” March 2021 (recording of part one of ten available here)

• “Yale Alumni LIVE: Feb Club Emeritus Mardi Gras-Inspired Cocktail Class with Brian Hoefling ’12,” Yale University, February 2021 (recording available here)

• “Yale Alumni LIVE: Cocktail Class,” Yale University, May 2020 (recording available here)

• “Mid-Century Survivors; Or, Whatever Happened to the Steakhouse Cocktail?” San Antonio Cocktail Conference, January 2019 & January 2020

• “The Science of Alcohol Safety for Drinkers and Servers,” San Antonio Cocktail Conference, 2020

• “Podcast Episode 19: Brian Hoefling, Author of Distilled Knowledge,” The Drinkable Globe, June 2019 (audio available here)

• “Paired Tasting: New England Gins and Oysters,” Thirst Boston, April 2019

• “Hack Your Cocktail: Mixing Tips & Tricks and the Science Behind Them,” San Antonio Cocktail Conference, January 2019

• “Local Craft Spirits Festival – Cocktail Competition,” Sustainable Business Network of Massachusetts, October 2017 & October 2018

• “Island Sesh: How To Mix Tiki Cocktails,” The Boston Calendar, July 2018

• “Hemingway to Havana: Mixing Classic Rum Cocktails,” The Boston Calendar, June 2018 (recap available here)

• “Drink Like a Bostonian: Mix and Stir the Classics,” Thirst Boston, April 2018

• “Distilling Knowledge: The Science Behind Drinking’s Greatest Myths, Legends, and Unanswered Questions,” San Antonio Cocktail Conference, January 2017

• “What’s Cookin’ Today,” CRN Digital Talk Radio, September 2016 (audio available here; 8-minute interview, begins at the 27:33 mark)

• “Rum + Revolution at the Old State House,” The Bostonian Society, June 2016

Articles & Book Reviews

• “Cocktail recipe: How to make the ‘best amaretto sour in the world’,” Boston.com, September 1, 2021

• Review of Midnight in Siberia by David Greene, First Things, August 2015

• “Hopper aiming for more transparent travel search,” Boston Business Journal, October 5, 2014

• Review of The Hero of Italy by Gregory Hanlon, First Things, October 2014

• "Former Locke-Ober property goes through makeover as six condos," Boston Business Journal, August 25, 2014

• “SSSssshhhh: Speakeasies are back, but don't tell anyone,” Boston Business Journal, July 17, 2014

Interviews & Profiles

• CFO of the Year 2016: Stu Benton | Large private company (More than $50M in revenue), Boston Business Journal, July 15, 2016

• CFO of the Year 2016: Amy Spurling | Midsize private company ($20m to $50M in revenue), Boston Business Journal, July 15, 2016

• CFO of the Year 2016: Rachael McCarthy | Small private company (under $20M in revenue), Boston Business Journal, July 15, 2016

• CFO of the Year 2016: Kevin Brewer, Public Company Category, Boston Business Journal, July 14, 2016

• Executive Profile: Nigella Hillgarth is going deep — ocean deep — to build on the Aquarium’s tradition for innovation, Boston Business Journal, June 23, 2016

• Executive Profile: How ‘Black Friday’ helped Loren Carlson take his seat at the CEO Roundtable, Boston Business Journal, May 27, 2016

• Women of Influence: Alison Nolan runs a tight ship at Boston Harbor Cruises, Boston Business Journal, April 22, 2016

• Outside the Box: James Morton comes full circle to push the Y into the 21st Century, Boston Business Journal, March 11, 2016

• Women to Watch: Maryrose Sylvester — President and CEO of Current, powered by GE, Boston Business Journal, February 26, 2016

• Women to Watch: Adriana Karaboutis — Executive vice president of technology and business solutions, Biogen, Boston Business Journal, February 26, 2016

• Outside the Box: Bruce Smith is angling to position his cottage sport as another national pastime, Boston Business Journal, January 15, 2016

• Outside the Box: Andrea Howard’s goal is to ensure youth isn’t wasted on Boston’s young, Boston Business Journal, January 1, 2016

• WomenUp: Elizabeth Sheehan takes her brand of medical care on the road ... literally, Boston Business Journal, September 25, 2015